Preproduction for a Recording Session

Preproduction for a Recording Session

When starting a recording session, well-organized preproduction can save your time and enhance your outcomes as well.  Here are some tips that can help to organize your preproduction.

  

Working with Song Lists

1.     Make sure the artist’s material is well rehearsed, and that the arrangement, tempo, words, song key, and song form are ready for recording.




2.     Establish the song lists for the session.  Get the names, form, metronome markings, and numbers of instruments/vocals being recorded in the session. 


Room Setup

1.     Work with the artist to establish the best recording room setup taking into consideration who needs to play together, see each other, microphone leakage, etc. 


2.     Create a drawing for your setup indicating the position of the instruments in the room and the gobo arrangement. 


3.     Get approval from the talent for your recording room setup. 


Creating the Sound

1.     Ask for reference material from the talent to help you determine the appropriate sound.

2.     Work with the guitar and bass players to create appropriate sounds with their amps. 
 Make sure that they will be recording with new strings that have been on the guitar for a
few days.  Make sure they have a supply of batteries for any active pickups.

3.     Work with the drummer to develop a sound for the kit through tuning, stick choice, 
ancillary drums (bring a piccolo snare to the session for example), etc. 


4.     All choices for microphones, microphone position, microphone preamplifier, compressor, 
etc. should be determined by the sound world. 


Continuity and Sound Check

Remember, always have your continuity check finished before the sound check begins. Continuity checks simply insure that all connections are working properly.

Sound checks are used to position the microphones and add any compression, filtering and equalization, or time processing where appropriate. Finish continuity checks BEFORE the artist arrives!

Headphone Mixes

Once the sound checks have been completed it is now time to create the headphone mixes. Always start headphone mixes with the core rhythmic elements. For instance, with a jazz group, start working on the drums, bass, and piano headphones first.  For a rock group it might be rhythm guitar, bass, and drums.  

Once the core group headphones have been completed, then follow with all of the ancillary instruments and vocals.  Headphone mixes can be created “on the fly” in real time as the musicians play or you can record a few minutes of them playing and then worked with a looped playback.

If you are finished checking all the steps above, you are now ready to record!!

Compression Basic

Compression Basic

How do you know when to compress?  The main purpose of using a compression technique is literally to compress the dynamic range of an audio signal to find the right balance.  For example, let’s say that there is a vocal track that is recorded with some mumbled words.   If you set a volume fader so that the overall vocal part is audible in your mix, the mumbled part of the vocal track would be hard to hear.  If you start to raise the volume fader to make the mumble part of the vocal audible, the overall vocal part would be stick out too much in your mix.  This happens when there is too large dynamic range in your mix, and a single volume fader would not fix this problem.  To reduce the dynamic range, we need to use compression.  Compressors will detect the peaks of the sound waves and reduce it to make the balance between the quiet signals and the loud signals.  A typical compressor is consisted with five components: threshold, ratio, attack, release, and make-up gain.

Image of an audio file before-compression (top) and after-compression (bottom) from http://www.platinumloops.com/how_to_use_a_compressor.shtml

Threshold

To make it simple, just think of a threshold as a ceiling.  It determines the trigger point in dB, which any audio signals exceed the threshold would get compression and any audio signals under the threshold would remain uncompressed.  As you lower the threshold setting, more amounts are compressed and as you move up the threshold setting, fewer amounts are compressed. 

Ratio

Ratio is the amount of compression applied to the signals above the threshold.  Usual ratio settings range from 2:1 to 8:1.  If your ratio setting is in 2:1, it means that any incoming signal of 2dB above the threshold would be reduced to 1dB on its output.  However, according to Sonic Arts Center at The City College of New York, changes in lower ratio values would have more effect than changes in higher ratio values.  For example, moving from a 2:1 ratio to a 4:1 ratio provides an extra 2 dB of gain reduction, but moving from 4:1 ratio to an 8:1 ratio only provides an extra 1 dB of gain reduction. 

Attack & Release

The attack and release controls the time parameters on your compressor by determining how quickly the compression to occur and to reset.  Faster attack time allows the compressor to quickly compress the audio signals that passed the threshold right away.  Slower attack time allows the compressor to pass initial transients of the audio signals before any compression kicks in.  The release controls the speed of time, which how fast the audio signals return to its original phase after compression.  Faster release time creates percussive characteristics by quickly releasing compression of the audio signals.  Slow release time gives a long-sustained compression to the audio signals.  According to Sound On Sound magazine, sometimes the attack & release controls may create some unwanted side effects, because it changes the waveform shapes rather than just adjusting the overall dynamic ranges.  Click here to see more information about the side effects.

Make-up Gain

The last stage of compression is called a make-up gain.  The make-up gain allows the audio signals to make up or boost its volume level on the output of the signal to compensate the levels that were lost during the compression. 

There are many other reasons of using compressions than finding the right balane in your mix, like adding crisp and flavor to the sound or sidechaining.  However, using a compressor without understanding the basic concept and knowing every components on the compressor would often lead engineers to misuse the compressor in their mix. 

The Secrets Behind K-pop’s Global Success

The Secrets Behind K-pop’s Global Success

         K-pop is an abbreviation of Korean pop, which is a unique musical genre, which originated from South Korea.  It is based on audiovisual elements mixed of Western and European sounds with an Asian flavor of performance that covers dance-pop, pop ballad, electronic, rock, hip-hop, and R&B.  Popularity of K-pop has first started in East-Asia in late 1990s, and soon expanded to other regions of the world such as Latin America, Middle East, Europe, and North America among teenagers and young adult through Korean Wave, which refers to the global phenomenon of increasing popularity of Korean popular culture.

Fashion

         Fashion is one of the major significant factors that influenced fans to love K-pop.

Clothes and accessories worn by K-pop celebrities as well as their hairstyles and makeups became popular among the teenagers and young adults.  Often, particular fashion items or fashion brands are sold out when K-pop artists wore or endorsed in public.  Today, K-pop fashion industry became the hottest platform for fashion marketing in Asia.  Many famous designers choose K-pop artists for product-placements, because it is the easiest and fastest way to expose their new product to Asian fashion market.

Choreography

         Dance is the vital part of K-pop.  Usually, K-pop singers are consisted of multiple singers.  Therefore, singers often switch their positions while singing by making swift movements, which is called ‘formation changing’ and it became the basis of K-pop choreography.  The K-pop choreography often includes signature dance move to the song called, ‘point dance.’  It refers to a dance made up of hooking and repetitive movements within the choreography that matches the characteristic of the lyrics.  The key of this strategy is to make the movements stand out and to be easily remembered by people.  Psy’s horse dance from his global hit “Gangnam Style” is one of the good examples of a point dance.  K-pop dance is unique, unlike any other dances in the world.  Its synchronized, catchy, and powerful group dance, which immediately attract attention of people.  Because of its group basis dance move, many fans and teenagers enjoy learning K-pop dance with their friends and making cover dance videos of their favorite artist.  There are countless of K-pop cover dance videos on YouTube from all around the world.

Unique Trainee System
         There are top three entertainment agencies that dominates the K-pop industries, known as ‘Big Three.’  They are SM Entertainment, YG Entertainment, and JYP Entertainment.  Korean entertainment agencies have very different system, which could not be found in any other countries.  The companies actually create a process to train singers and dancers from young ages around 9 or 10.  These trainees would tightly take dance and voice classes under supervision.  Besides singing and dancing, trainees are also taught foreign languages, mostly English, Japanese and Chinese.  The agencies act as guardian, manager, agent, publisher, producer and promoter, controlling every aspect of an idol’s career including record sales, concerts, publishing, endorsements, and TV appearances.  And for these companies to train and launch their new artist, it costs them approximately $400,000.  The K-pop entertainment agencies use three strategies to globalize the K-pop.  First is exporting cultural products, such as placing Korean artist in different countries, second is creating international collaborations, and last is globalizing the product by cooperating with musicians from different countries to create a global.

One Million Cups Video Review

I have reviewed a business pitch of Direct Audio from “1 Million Cups.”  After I reviewed the business pitch, I thought it was a brilliant idea that could innovate our entertainment industry.  Direct Audio lets you choose what you want to listen.  When you go to typical bars or gyms, there are usually many TVs displayed with all different channels and it is usually muted.  However, Direct Audio solves this problem.  You can listen to any channels that you want through Direct Audio’s mobile application, which is free to download.  The way it works is that business owners need to purchase Direct Audio equipment and install it on the audio output of any cable boxes.  Then, customers can access the sounds of any TV channels through Direct Audio’s mobile application via Wi-Fi.
             The idea of Direct Audio was great, however I thought that their presentation was little unprofessional.  During the beginning of the presentation, a presenter was reading notes from his laptop, which distracted focus of the audiences.  It felt like he did not have enough practice or rehearsal before the presentation.  In addition, there was a phone call in middle of the presentation, which was the most unprofessional moment.  However, as the presentation continued toward the end, the presenter stopped reading notes and started to talk professionally about the product and it grabbed the audience’s attention.  After the presentation was finished, there were many questions asked from the audiences and the presenter answered the questions with no hesitation, it gave an impression that he knows well about the product. 
             My tip for improving their presentation is adding graphic contents to their PowerPoint slides.  Their PowerPoint slides were too simple and unattractive.  It could have included more visual aspects in order for the audiences to understand the product better, such as tutorial videos of using the application, or demonstration video of using the product.  

Industry Liabilities Blog

I have chose three different recent legal controversies that associated with my future business plan.

The first article I chose was about a controversy on Soundcloud’s copyright system.  Soundcloud has introduced a system that automatically removes any track that is against copyright laws unless authorized by labels.  Additionally, Soundcloud incorporated a three-strike system, which accounts will be deleted after three violations of copyright infringements.  The controversy has surfaced when well-known producers and DJs including Kaskade, could not upload their remixes or mash-ups to Soudcloud.  Many times, famous DJs upload their exclusive remix or mash-up of their works to Souncloud for many EDM fans, however Soundcloud’s copyright system detects them as copyright infringements and takes them down.  Furthermore, a bigger problem is that even the labels do not want to authorize any mash-up or remix of their artists to be on Soundcloud.  Kaskade explained that he understands that Soundcloud is trying to keep copyright protected music off from the site and he knows that Sony owns his music.  However, Kaskade is frustrated about the fact that he could not upload his own remixes and mash-ups for his fans.  He said that the labels should adapt and move along with innovation in music industry, and stop following money. 

In my opinion, I think Kaskade well pointed out the problems of Soundcloud and the record labels today.  It is a problem not just for well-known artists.  Soundcloud is a community where all the amateur artists and DJs share their original music and remixes.  Besides their original music, I think Soundcloud puts too much restriction on remixes and mash-ups.  If they cannot use single stem track of original music, how can they produce remixes or mash-ups?  Many amateur artists and DJs build their careers and reputations through remixes and mash-up.  Therefore, if Soundcloud does not willing to provide such platforms, the artists and DJs will look forward to finding another platform.

The second article I chose was about, YouTube facing a $1 billion lawsuit over 20,000 songs.  A conflict began when YouTube announced their launching of a new service called, YouTube Music Key, which is a music streaming service like Pandora and Spotify.  Global Music Right, a new performance rights organization holding rights of about 20,000 songs, including songs of Pharrell Williams, claimed that YouTube lacks performance rights.  Global Music Right alleged that YouTube is not cooperating with the company and clients with requesting higher compensation of loyalties from streaming services compare to other streaming services.

When I read this article, I felt that our music industry is slowly moving toward to streaming services from digital download services.  I know that when each song gets played from streaming services, royalties that songwriters and musicians get paid is fractions of a penny.  Therefore, I understand and agree with Global Music Right’s viewpoint of asking more compensation from streaming services for their songwriters.  It is true that as our technology develops, revenues from music sales are decreasing, and it is because people keep pursuing convenient ways of listening music.  Even I usually listen to music from Spotify just because it is handy.  I think we cannot blame our innovation in technology for this phenomenon, but instead we need to improve our songwriter’s performance rights loyalties handled by performance rights organizations.
             The last article I chose was about a privacy lawsuit on Hulu.  A group of Hulu’s customers alleged that Hulu violated the Video Privacy Protection Act by sharing names of videos they were watching with Facebook.  U.S District Court in San Francisco rejected the claim by saying that the violations did not affected users with changed privacy settings or with anti-tracking systems.  In addition, it is due to cookies that allowed information to transfer from Hulu to Facebook.  The users information would never been shared if the users cleared their cookies or logged out from Facebook. 
             Sometimes when I am online on Facebook, I can easily find out what my friends are listening from Spotify through notification pop-ups.  Today, if you do not know how to protect your privacy on social medias, anyone can simply access your information.  Just like from the article, it is not hard to find out what someone is watching or listening if your privacy setting is on public.  I think it is our responsibility now to protect our privacy safe instead of relying on social medias.

Links to the articles: Article 1, Article 2, Article 3.